First Things

Something Spirited

Green Door debuts new spirits, logo
Green Door Distilling

A new head distiller, a new lineup of spirits and a new look — it’s been a busy spring for Green Door Distilling.

In 2020, Green Door brought on Tyler Glasser, from Chicago’s Few Spirits, as its head distiller, and this month the distillery rolls out a new portfolio of spirits made from Michigan-grown ingredients, including an amaro (an Italian bittersweet liqueur), a blueberry liqueur, a botanical gin and a vodka.

According to Michael Jeffries, Green Door’s head of growth, these creative changes also made it the perfect time for the 7-year-old distillery to create a new visual brand identity. Gone is the logo with the green type and juniper tree. It’s replaced by a modern graphic reminiscent of an antique keyhole.

“We're excited to be making these transitions and continuing our mission to offer our community intriguing and adventurous spirits,” says Jefferies.

The new spirits, as well as Green Door’s other products, are available in the distillery’s tasting room, at 429 E. North St. Availability at Kalamazoo area restaurants and retailers is expected in the coming months.