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‘Guess Who?’

Kalamazoo attorneys James and Michele Marquardt, dressed as a king and queen in the September 2008 issue.
Dignitaries in disguise a reader favorite

The “Guess Who?” feature, a photographic riddle featuring local notables in costume, ran as the magazine’s center spread from 1988 to 2009.

Created by Phil Schubert and continued by Richard and Penny Briscoe, who were the succeeding publisher and editor, respectively, the feature involved an arduous day of shooting. Anthony and Laura Gerard, owners of The Timid Rabbit Costume & Magic Shop, at 2011 W. Main St., were meticulous in developing the costuming, makeup and staging to disguise the month’s subject, and photographer John Gilroy captured the subject on film.

It was hard to choose which “Guess Who?” pages to highlight in this visual retrospective, but this sampling provides a brief glimpse at why this photographic riddle became a favorite feature of the magazine.

Orthopedic surgeon Mark Veenstra is a convincing Frankenstein in this January 1995 Guess Who? He is joined by Igor, played by Tony Gerard, Jr., son of Tony Gerard,owner of the Timid Rabbit and costumer for the feature.
It is unknown who or what Judge C.H. Mullen was disguised as for this Guess Who? of October 1991.
Cori Terry, founder of Wellspring/Cori Terry & Dancers, delivers the news as a paperboy in May 2006.
Beverly Moore, Kalamazoo’s mayor from 1991–93, was disguised as a nun in September 1992.
Longtime local banking executive Tom Schlueter takes aim as Daniel Boone in April 2008.
Moses Walker, then-vice president of behavioral medicine services at Borgess Medical Center, poses as a Brooklyn Dodger in April 1995.
Amy Upjohn makes a sweet Little Bo Peep in March 2003.
Blaine Lam, president of Lam & Associates, prefers running marathons to the running of the bulls, but posed as a matador in February 1996.
Judy Markee, a former news anchor for WWMT-TV Channel 3, made a lovely Mrs. Claus for the December 1997 issue.
Commercial real estate broker and partner of Signature Associates Ellie Callendar posed as a surveyor in October 2005.
Judge Carolyn H. Williams (now retired) was a stunning black cat for the October/November 1990 Guess Who?
The leadership for the United Way campaign poses as a football team in September 1991: Front row, from left: Diether Haenicke, George Arwady, Don Parfet, Randy Webber, Jim Rikkers, Tom Lambert and A.W. “Bud” Betts. Back row, from left: Betty Upjohn, John Schreuder, John Everts, Robert Holt and Wes Freeland.
Fran Washington, as Canadian Mountie Dudley Do-Right, comes to the rescue of her husband Von Washington, Sr. in disguise as the damsel in distress, in October 2001.
As Cleopatra, Marilyn Schlack, president of Kalamazoo Valley Community College from 1982–2017, eyes the asp that leads to her doom for the April 1990 Guess Who?
In the April 1996 issue that marked Phil Schubert’s last issue as Encore’s publisher, he
is tarred and feathered and “run” out of town by “Keystone Kops,” photographer
Don Rice, left, and writer Tom Thinnes?

Encore Magazine

Encore Magazine is Southwest Michigan’s Magazine, bringing readers intriguing images and stories of the good things, good works and great people of our corner of the mitten. Published 12 times a year, Encore in its fifth decade of serving Southwest Michigan, carrying on a historic tradition of being the premier lifestyle publication of the greater Kalamazoo area.

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